Starting a home based business can be one of the fastest ways to get out of the rat race while simultaneously creating the opportunity of “firing your boss” but make no mistake, it’s not all glamour and glitz. The fact is, developing a profitable home based business requires hard work, determination and a strong desire to succeed.Finding the right work from home opportunity revolves around a combination of items, such as the initial start-up costs, the actual opportunity itself, the quality of the product or service that is being offered and your own personal tastes and interests. With all that said; one key component that can not be duplicated or replicated is the actual asset of any home based business and that is the “You Factor”.The “You Factor” is what I consider to be the most important asset for any successful home based business. It is the driving force behind becoming unsuccessful, slightly successful or highly successful.Let me give you an example, if you are a hands on type of person that enjoys doing mundane tasks that other people avoid doing such as lawn care/landscaping, window washing, car detailing or house cleaning then those types of home based business opportunities might be just the ticket you are looking for in order to break out of the rat race lifestyle.Sure, each of those jobs represent hard work and require an individual who enjoys those types of activities but the fact is there are many money making work from home opportunities that can be taken advantage of within those fields.Of course, if you’re anything like me and prefer the direct sales route as the basis for your home based business then opportunities such as selling baskets, rubber stamping products or wickless candle warmers are exceptional ways to start working out of the comfort of your own home.As a home based business owner who has participated in several money making work from home opportunities along with several other direct sales companies I have determined that the only way to truly succeed is by finding a company that allows you to take full advantage of your individual “You Factor”.Of course, it also helps tremendously if you join a company that offers products that are impressive looking, easy to use and extremely easy to market. Those factors combined with the very low initial start-up costs make it easy to see why so many people are starting their own home based business.Of course, this direct sales opportunity is no different from any other because you will still have to approach potential customers, develop a viable marketing strategy and grow your business by recruiting others to join your sales team.Additionally, you will still require the skills necessary to conduct your business in a professional manner allowing you to provide first rate service to your customers and leadership, guidance and mentorship to the downline members on your team.With the current world economy being what it is, starting a small home based business with a minimum start up cost could be just what you need to escape the rat race.

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